Ellerton & Co., a leading Southeast Asia focused public relations and marketing agency, has appointed Prayaank Gupta as Executive Director.
Hiring a PR agency is a partnership that requires clients to be actively involved in reviewing materials, providing insights, participating in media training, and attending interviews. PR is a long-term strategy, not a quick fix, and demands continuous communication and effort from both parties.
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Contrary to popular belief, PR success isn’t about “calling in favors” from media friends. While personal relationships can help get your email noticed, journalists and editors prioritise the strength and relevance of a story.
PR misconceptions: We ‘call in favours’ from our mates in the media to get coverage Read More »
In marketing and communications, PR focuses on building trust and credibility through earned media and relationship-building, while advertising offers controlled, immediate impact through paid placements; integrating both strategies can maximize visibility and engagement.
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