September 25, 2024
Ellerton & Co. Appoints Prayaank Gupta as Executive Director To Drive Agency’s Greater Southeast Asia Expansion
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SINGAPORE, 13 JUNE 2024 — Ellerton & Co., a leading Southeast Asia focused public relations and marketing agency, has appointed Prayaank Gupta as Executive Director. Gupta has a proven track record of providing invaluable strategic counsel to a number of C-level executives, founders, and leaders in marketing and communications across diverse sectors. He has handled critical issues management and reputation recovery for numerous brands, and has successfully promoted high-profile deal flows and mergers and acquisitions. In his new role, Gupta will lead the overall growth strategy of the business, and bring in best practices by tapping into his more than 12 years of experience from other fast-growing PR agencies across Southeast Asia.
Oliver Ellerton, Director at Ellerton & Co., said: “We are delighted to welcome Prayaank to the team during what is shaping up to be an exciting period of our story. We currently have offices in Singapore and Vietnam and will be looking to expand further into Southeast Asia to meet the needs of our clients. Prayaank will be key to this growth strategy and I look forward to sharing additional success stories over the coming months. ”
Michael de Waal-Montgomery, Director at Ellerton & Co., said: “I look forward to working closely with Prayaank and our leadership team to spearhead the firm’s growth across greater Southeast Asia, expanding beyond our current markets of Singapore and Vietnam. With Prayaank’s support, we aim to bolster our team with new hires in the Philippines and Indonesia, while doubling down in Vietnam in the second half of this year.”
I am thrilled to join the team at Ellerton & Co. Both Oliver and Michael have put together a strong, talented bench of individuals that have successfully built trust with clients over several years. I look forward to helping the agency move from a boutique to medium, and eventually large-sized regional agency. Moreover, I am well positioned to support the team through this shift, leaning on my years of experience growing agencies of similar size into major players within the wider APAC region. - Prayaank Gupta, Executive Director at Ellerton & Co., said
Ellerton & Co. works with brands across a number of sectors including consumer, hospitality, corporate & sustainability, technology, startups and financial services. Beyond traditional Public Relations services, the agency provides social media management, branding and design capabilities, as well as Investor Relations to brands in Southeast Asia.
About Ellerton & Co.Ellerton & Co. is a Southeast Asia focused Public Relations (PR), communications and marketing agency. Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture. Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand.
Prayaank is an award-winning public relations, marketing, and communications professional. He brings over a decade of experience building and running high performing agencies and teams across Southeast Asia, India and Hong Kong.Prayaank has a proven track record of providing invaluable strategic counsel to C-level executives, founders, and leaders in marketing and communications across diverse sectors. He has handled critical issues management and reputation recovery for a number of brands, as well as successfully promoted high-profile deal-flows, mergers & acquisitions, IPOs, and SPACs.He graduated from the Singapore Management University with a double major in Marketing and Corporate Communications. Outside of work he spends most of his time raising his friendly Australian Shepherd, Angelo.